Stradford festival.

1. Background Information, Organizational Overview, & Key Facts 1.1 Background The Stratford festival of Canada came to life in 1952 as a feast of Shakespearean Theatre. The festivals hatchway play, Richard III, took place on July 13, 1953. Now in its forty-ninth year, the Stratford fiesta offers an outstanding array of theatrical performances in trio theatres, transfer to more(prenominal) than 640,000 people in a 28-week season. The Stratford Festival is a non-profit organization and relies on some government funding. However, it has been rattling boffo at generating its own funds. From 1993 to 2000 tag end revenue grew from $16.6 zillion to $26 million, and sales from $468,000 to $639,000. SFC employs 875 people and as of great earn to the urban center of Stratford, bringing in general economical benefits of $170 million. 1.2 Overview *         The Stratford Festival of Canada faces a large variety of arguing such as movie theatres, rental movie shops (e.g. blockbuster although indirect, it is a cheaper obtain for entertainment), and other performance theatres that are more accessible (downtown core). detain theatre in general place be very pricey ranging from $40 to $100. However, people who expect to attend the SFC moldiness also spend money on travel and accommodations. *         SFC has a well-developed merchandising and gross sales departments.

Marketing whole has a team of 12 full leg of the moon-time employees, and outside military service from two agencies that help do activities such as advertising, relationship marketin g, website, etc. The Sales unit is equipped ! with 11 full-time employees and 150 seasonal player employees that manage ticket sales, product sales, etc. *         12 % of the overall each year bud take offing is allocated to sales and marketing, advertising being the largest investment. *         A website was developed in 1996 and was used primarily to convey training on the plays, ticket pricing & purchasing, and the season... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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