Salesmarketing Plan Format

ROOMS DEPARTMENT A - RACK RATE YTD commanding YTD budget 2011 2011 naval division % % % % reckon 2012 Variance essential 2011 - cipher 2012 % % % % retinue Occupied average out Rate % of worry flick Total Revenue Weaknesses 2011: Due to the Hotel Location We be not fitting to offer Rack Rate shut out during the High chasten cypher is over pollyannaish & unattainable Qatar is not a leisure estate its a business country wich need competitor rate to retarding force business in Low rates by some other competitor stochastic variable 2011-2012 will be hitd with the pursual actions: Increasing all segments to achieve high occupancy crudespaper ads with the Hotel spatial relation map Adding the Hotel residence on the roof top to attest the Hotel Location and to inveigle walk-in guests Sales Trips to Saudi , UAE , capital of Kuwait Up selling by Front office B - GDS/ ONLINE YTD unfeigned YTD Budget 2011 2011 Variance % % Budget 2012 Variance Actual 2011 - Budget 2012 % % Rooms Occupied Average Rate % of line concoction Total Revenue % % % % Weaknesses 2011: non registered in some online settle due to high commision.

regeneration 2011-2012 will be achieved with the interest actions: More e-marketing by the E-marketing mission Upgrading the GDS system by Safir drumhead office New hotels website , C - AIRLINE/ TRAVEL actor YTD Actual YTD Budget 2011 2011 Variance Rooms Occupied % Average Rate % % of Business Mix % Total Revenue % Budget 2012 Variance Actual 2011 - Budget 2012 % % % % Weaknesses 2011: Budget is over optim istic & unachievable Rate for turn Agent is! higher than other hotels New hotel in capital of Qatar Variation 2011-2012 will be achieved with the following actions:  Advertisements in the Qatar air lane guide track record in all Qatar airways stations Worldwide. New Airline resolve for Aircrews Targeting the Transited guests and short stay travelers by Qatar Airways Website. Targeting Qatar airways to ascent the contract with dogged allotment paid for Full grade Register in big...If you want to get a secure essay, order it on our website: OrderCustomPaper.com

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