Political Economy Theory: Does the structure of the media industry influence its content?

The political economy in mass media possibility argues that ?the intricate body part of the industry influences content.? (Andrejevic M, 2007). This theory will be demonstrated by analysing an article entitled ??Sky?s the limit? for MySpace?, make on discussion.com.au on August tenth 2007. The presumption of the theory is that media content is influenced by a cabal of the media owners (individuals or corporations), advertisers, competitors/ separate media, government regulations and viewers or readers. In the case of media ownership, ? semiprivate individuals decide what information should be provided to the customary based on what earns them the most money.? (Andrejevic M, 2007)The intelligence.com.au article on MySpace appears in the National News section and describes the firm grasp and dumfounding influence the kind networking site, established in 2003, has on the internet and throughout the backing world. The article is saturated with references to the innovations an d stunning succeeder of MySpace. For example the theory sentence reads ?Social networking website MySpace has more than cxv million members round the world and already plays a primaeval role in launching music careers, political campaigns and the flair people march on in everyday.? (Gadd M, 2007) At this smirch a discerning reader should recall that News tummy bought MySpace from its co founders Tom Anderson and Chris DeWolfe in July 2005.

(Malick O, 2006)The propaganda model developed by Edwards S Herman and Noam Chomsky asserts that information presented to the general public via mainstream media outlets w ill be biased in carnal knowledge to the in! terests of the multinational organisations or media conglomerates that own them. (Herman & Chomsky, 1988) By publishing an article promoting the ascendant discourse that MySpace is a popular, thriving business with unlimited potential, News Limited are encouraging sensation of the website, which in handle provides it with traffic and publicity. Since News Corp owns MySpace... If you compliments to get a full essay, order it on our website: OrderCustomPaper.com

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