12/10/2011 Management Information Systems Zafeiropoulou Zafeiroula Zaras own(prenominal) credit depict Systems Fashion is the imitation of a condition example and satisfies the train for social adaptation. . . . The more an article becomes force field to rapid changes of fashion, the great the demand for cheap products of its kind. Georg Simmel, Fashion (1904) 1.Zaras history, ownership and size Zara is the flagship range of a function provoke animal of Inditex Group owned by Amancio Ortega. Zara is the largest and most internationalized of the ogdoad retailers that Inditex owns which are the following: Zara, Massimo Dutti, Pull & Bear, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe. The Group likewise includes more than a hundred companies associated with the different activities in the line of merchandise of textile and fashion design, manufacture and distribution. Inditex, one of the areas largest fashi on distributors, has more than 4,780 stock certificates in 77 countries in Europe, the Americas, Asia and Africa. The crowd is headquartered in La Coruña, Galicia, Spain, where the maiden Zara investment firm exposed in 1975.
The Zara fashion concept was well authoritative by the existence later in 1976, allowing it to expand its engagement of stores to the other master(prenominal) Spanish cities. In 1988, the company opened its low gear store in Oporto (Portugal). The following year, Inditex go to the United States (the adv antage in this market remains elusive, how! ever, and at the beginning of 2000, the company had opened just six United States stores). Two years later, Zara moved to France, where the market was easier than in United States. The company entered Mexico in 1992, Greece in 1993, Belgium and Sweden in 1994, Malta in 1995, and Cyprus in 1996. Zara opened its first store in China in 2004 in Hong Kong and promptly it has 45 stores. Lately Zara has been expanding in Brazil where retail sales of garments generated stronger incremental growth. By nature of its southern hemisphere...If you want to drown a full essay, order it on our website: OrderCustomPaper.com
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