Risk And Business Opportunities In Greece

Executive Summary This herald is an ratement of the risks and business opportunities for Billabong, in demeanor of speaking swimwear and shop wear to the classic foodstuff. In this report you pull back out commence a ponderer analysis where we find that the policy-making environment is unstable and thither is an abundance of corruption. The economy is non stable with high train of debts which impart cause an emergence in unemployment which eventually leads to slight spending power. Furthermore former(a) factors such as the legal analysis shows an inefficient discriminatory system and there is not seemly protection of able property in Greece. Environmental analysis shows that Greece has a spotless climate for the sale of Billabongs products. The mode of innovation we pose chosen is exporting which we find we can visit best referable to low financial exposure and gradual market entry. Billabong already has existing manufacturing factories around Asia th erefore not requiring foreign comport investments. Introduction We are making an judicial decision of the risks and business opportunities of entering the Greek surf and swimwear market. In this report, you will find a definition of our products and company, an extensive PESTLE analysis of Greece as well as the mode entry we find most commensurate.

We chose Billabong because it is a enormous Australian Multi National can that has not entered the Greek market and we feel like they have the infrastructure to do so. The PESTLE analysis will fracture us a deeper shrewdness to the political, economical, s ociocultural, technical, legal and environme! ntal detail in Greece. From this we can assess whether Greece would be a suitable environment for Billabong to invest in. commentary of product and company The surf wear brand Billabong International Ltd was founded on Australias flamboyant Coast in 1973 by sure director Gordon merchandiser and his wife Rena. After consolidating its operations in Australia in 1970s, they started selling Billabong products in Japan, Europe and the...If you want to get a skilful essay, order it on our website: OrderCustomPaper.com

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