Corporate Media: Reconciling Profits And Public`s Need For Comprehensive Information

Running head : Corporate MediaCorporate Media : Reconciling Profits andPublic s sine qua non for panoptic InformationClient s NameUniversity AffiliationCorporate Media : Reconciling Profits andPublic`s Need for broad Information Corporate media is defined as a correspondence of media production be arership , and funding that is dominated and governed by corporations or capitalist with the purpose of maximizing bring ins for the investors stockholders , and advertisers (WikipediaNowadays , virtu squander ensembley of the jumper lead media companies are in the form of in merged media . They own the major(ip) print and electronic outlets from the broadcast networks and local send food turner , T (2004 . Moreover they besides own the studios that produce most of the scheduling and the cable companies that channel in the s ignals of their competitors . As mentioned sooner , the goal of corporate media is to make funds . To do this , they should bestow a good product to their customers who are the readers , listeners and viewer . They also need to think for a cheaper air in doing things food turner , T (2004 . Their journalists might eat up biasness in their reporting because they lack to stay in the credit line and forsake the morals that he believes in (Turner , 2004With all of these concerns , arise the normal s need for objective and comprehensive information be reconciled ? The answer is yes it can be reconciled by correcting the imbalance between profit making and social accountability . One federal agency to do this is by the creation of morphologic reforms in the cultural empyrean , which can acquire guidelines for potency private media investors (China Media Almanac , 2006 . These guidelines should tump over more importance to the social responsibility of the media and to jo urnalistic law than to the money they lead! bewilder (China Media Almanac , 2006Additionally , the reforms can create a supporting musical arrangement to reinforce values in action , which includes managing trade-offs , conflict and latent hostility among values .

Independent media companies will be given a chance to join the beam industry through these geomorphological reforms and can also improve up the dominant media conglomeratesAnother way is to create a all of the parties affected by steering decisions be considered as reasonably and justly as possible . This includes not only the shareholders itself precisely also the management , employees , customer s , suppliers communities in which the company operates and the environment (Kay . By this , the media company will be aware of the needs and expectations of the community that they should align with their internal corporate valuesAnother alternative solution is the forward motion of media literacy and open cloy media (Wikipedia . Both of these need the participation of the world . Media literacy provides tools to help consumers critically analyze messages in news and public affairs programming . This will help the people bring out propaganda , security review and biasness (Wikipedia . On the other hand , open contentedness media modify citizens to be part of the media through their participation in the media content creation (Center for Media and DemocracyPublic policy reforms can also promote this initiative by promoting strong and non-profit alternative sources of information and...If you requisite to trace a full essay, order it on our website: OrderCustomPaper.com
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