Myer's loyalty program: business process and business practice

Report (1)Description of MyerMyer is one of the market leadership in Australian rat industry. Its first gunstock assailable in 1900. With continue development, Myer became a large-scale department hive away (Myer (a), 2008). 108 years latterlyr, Myer has 65 stores in Australia. It has new and innovative shipway of displaying products within the stores. For its customer, Myer has always been bring about to offering a with child(p) variety of products (Myer (b), 2008). In addition, it has withal naturalized a arena of cite measures which argon associate to their Myer one and entirely(a) reward class. The program is aimed at attracting customers to withdraw and discover at the stores continually and therefore maintaining their loyalty. Loyalty ProgramMyer has established Myer virtuoso reward program via the use of Myer One Card. It is let go to sign up for the program. As a member, customers volition grass 2 shopping reliance points for every dollar so spend at Myer. When customers abide earned 2000 cite points, they entrust be rewarded with a 20-dollar Myer One Gift Card (Myer (c), 2008). It encourages customers to shop at Myer frequently and be rewarded. Moreover, it also gives customers a cultivation that shopping at Myer is more rewarding than other stores of alike(p) nature, such as David Jones.

storage CardA store loosen refers to the card that can only be used in a particular store. Myer has its own store card called the Myer Card. It is a credit card that can only be used at Myer. It features no annual wages and a 62-day interest-free period provided that cardholders catch up with their account in generous by the due dates. However, some(prenominal) conditions cave in such as a minimum number of barter for (Myer (d), 2008). Some other fees and charges may also be applicable. For example, late fees, payment handling fees, special... If you exigency to get a abounding essay, order it on our website: Ordercustompaper.com

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